Digital Marketing and Analytics is a master’s degree programme for those who want to combine business and market knowledge with digitalisation. Digitalisation provides tremendous opportunities for companies to succeed, but success requires unique skills and knowledge. This is exactly what our programme offers you: the capability to help organisations improve their understanding of the markets they operate in and how consumers of today behave in the digitalised environment.
The programme teaches you how this information can be converted into marketing campaigns and business success. By emphasising the core themes of digital marketing, data analytics, platform economy, sensory marketing, and customer behaviour, the programme provides a path to become a key player in the world of digital transformation.
Digital Marketing and Analytics is a two-year master's degree programme that combines state-of-the-art academic research and practitioner insights into teaching. The programme is designed for students who wish to develop well-informed marketing insights based on relevant and meaningful data.
The programme offers numerous career opportunities: in addition to more traditional marketing managers and digital marketers, our graduates become system designers, data analysts, researchers, consultants, entrepreneurs, and other business experts globally. In addition, the programme offers excellent capabilities for an academic career and the opportunity to continue studies for a doctoral degree. Students who successfully complete the programme will be awarded a master's degree in economics and business administration.
Give yourself a competitive edge in the increasingly digitalising climate of business. Read more about the studies and the application process below.
You are welcome to join our Digital Marketing and Analytics team!
