The Master’s degree programme in Marketing and Management in Vaasa combines studies in Marketing and Management in an innovative manner. Studying Marketing and Management you will learn how to gather, analyse and understand market information, and how to lead organisations based on market insight. You will learn to gather and utilize information on customer behaviour in diverse market contexts and effective branding, business intelligence, and marketing communication.
You will also get the skills required to develop and manage business strategies, business models, product and service development, and marketing communication based on customer and market understanding. As a graduate you will have knowledge to identify and evaluate strategic decisions in different organizational contexts as well as skills to analyse and implement an organization’s sustainable strategy, structure and business models taking the interests of different stakeholders into account.
Vaasa, being the "energy capital of the North" with a vibrant energy industry, offers a lot of possibilities for interesting internships during your studies, and a great start to a successful career!
You choose your major of either Marketing or Management when you make your first study plan upon arrival. However, you can change your major to the other given option at any time as long as the change take place before you start the research seminar and the Master's thesis.
