The Bachelor of Science in Business Administration (BSBA) program at the American Institute of Applied Sciences in Switzerland (AUS) provides students with opportunities to build the necessary skills for the future with a deep understanding of business and technological trends on a global scale and with hands-on experience via close links to the industry. At this first level of study, AUS students earn a Bachelor of Science in Business Administration degree that qualifies them for a profession in business management and the opportunity to continue their studies further and earn a Master of International Business Administration degree.
At AUS, we focus on integrating traditional business knowledge with practical decision- making, problem-solving, creativity, and strategic thinking while engaging in real-world projects. We create a learning environment that emphasizes collaboration and team building alongside academic work.
We recognize that business leaders today must master the hard skills needed to make data-driven decisions and the soft skills necessary to make them better collaborators. The curriculum takes the approach of the full development of the individual, placing emphasis on personal as well as professional growth. It prepares students for both career and graduate studies.
All courses are taught in English by leading business visionaries in small dynamic cohorts. Our professors have experience in successful business ventures, providing our students with real-life lessons learned and best practices. This background allows our professors to share their challenges and successes with the students, giving them a front-line education focused on experiential and student-centered learning. Our faculty-student ratio is roughly 1-7, facilitating a deeper working relationship between students and professors coupled with feedback and coaching. Each course integrates a minimum of two experiential learning activities, such as simulations, case studies, individual and group presentations, and projects.
Sports are loved around the world, attracting millions of fans, attendees and buyers. For any sports-related organization, it’s imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue.
The Sports Marketing Specialization is designed to prepare students to develop the management, marketing and business skills you’ll need to create winning strategies and successful campaigns in the exciting, opportunity-filled sports marketing industry.
When a BSBA student successfully completes the Dual Degree program, the student will graduate, in their chosen specialty, with a Bachelor of Science in Business Administration (BSBA) from AUS and a Bachelor of Business Administration (BBA) from TU. Tiffin University has US Higher Learning Commission accreditation, which is recognized by most ministries of education.
