Taught in English at the Paris, Lille, Sophia Antipolis, Raleigh, Suzhou and Belo Horizonte campuses September, or August, and January intakes on all campuses.
This MSc is unique, proposing a double-competency approach that speaks to recruiters, whether in start-ups or big companies, whatever the industry.
Students are trained in the core must-have competencies required for future marketing or business development professionals:
Brand management
Innovation & creativity
Strategic marketing
Marketing analytics
Consumer insights
International scale up
Application of operational marketing
Sales & business development.
Students are able to customise their programme by choosing elective classes that can vary from one campus to another. This MSc is available on six different SKEMA campuses.
Lille: One of the most dynamic French regions with a strategic geographic position at the centre of Western Europe. On top of the core courses, Lille campus offers a large range of electives, including company projects/challenges. Lille is also home to several European Retail Leaders, such as Auchan, Decathlon and Leroy Merlin.
Paris: The French capital with France’s densest economic, cultural and industrial base.
Sophia Antipolis: The “French Silicon Valley” with the largest European technology park. Sophia also offers a broad range of electives, with a focus on application and company projects.
Belo Horizonte: Capital of the second largest state in Brazil, offering a strategic and practical approach to emerging market business development
Suzhou: Home to 118 of the top 500 companies in the world. It is just one hour from Shanghai and home to 100,000 students and 28 universities with an appropriate focus on digital marketing.
Raleigh: A top spot for young professionals and families and nationally recognised as a city on the rise: America’s best city by businessweek.com and the third best place for business and careers by Forbes, among many more accolades.
The programme balances hard and soft skills, academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.
