Lead and control strategic dialogue
Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.
What will you do?
Conducted over two years full-time, our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.
You will graduate with:
significantly enhanced strategic thinking, problem-solving and decision-making abilities
highly advanced skills in creating and tailoring strategic messaging for all key media channels
deep understanding of the principles underlying media relationship-building
awareness of key media channels’ unique consumption drivers
insight into current and forecast global media trends.
You’ll also gain:
opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
high-level skills and understanding in risk and crisis communication and brand messaging.
And you’ll build outstanding research skills by doing a major second-year research project.
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