Take your career to the next level and become a leader in marketing with QUT’s Master of Business (Marketing). Help businesses and organisations craft innovative and impactful marketing campaigns that captivate audiences, build brand awareness, and drive measurable results.
Whether you're a marketing professional looking to enhance and refine your skills, or you're interested in pursuing a career in the exciting and ever-evolving field of marketing, QUT's Master of Business (Marketing) can help you achieve your goals.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also gain a comprehensive understanding of the latest concepts, strategies, and techniques of customer-centric marketing. These include value-based marketing, strategic marketing planning, consumer behaviour, segmenting and targeting markets, and marketing mix decisions.
Real-world learning is embedded in this course, and from your very first semester, you will meet and be taught by award-winning academics working in industry and prominent marketing professionals who guest lecture often in our units.
In the final capstone unit, you'll take your skills to the next level with a unique opportunity to collaborate independently and in teams on real-world client projects with one of our industry partners. This immersive experience will not only advance your knowledge and research skills but also provide you with valuable workplace experience, setting you up for success in your future marketing career
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