Marketing is a business function that extends into all aspects of a business. It’s a dynamic and ongoing process that focuses on understanding the needs and wants of your target audience and crafting compelling strategies to engage, reach and convert them into loyal customers for your product or service.
If you're looking to pivot your career, gain specialised knowledge and build skills in marketing, consider studying QUT’s Graduate Certificate in Business (Marketing).
Taught by industry leaders and award-winning academics, our program is designed to equip you with the knowledge, skills, and expertise to excel in the competitive world of marketing.
In this program, you will learn how to identify and capitalise on opportunities in domestic and international industries while mitigating threats.
You will also develop a comprehensive understanding of the latest marketing strategies, techniques and tactics needed to design and execute effective marketing campaigns that build brand awareness, drive engagement, and help achieve your marketing goals.
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