Communication Design is concerned with developing the message and creating new media channels to reach the intended audience.
This holistic approach seeks to attract, inspire and motivate people to respond to messages, with a view to building brand awareness, moving sales, donating to humanitarian purposes, or voting for a political party.
Examples of Communication Design practice include the information architecture and design of Websites, typography, illustration, advertising, ambient media, visual identity design, the performing arts, copywriting, and professional writing of creative text.
Students will have the opportunity to travel to Melbourne, Australia for their study trip to explore and learn art and culture in the world of communication and design.
