Our contemporary Digital Business MSc prepares you for the complex and ever-changing digital landscape.
Digital technologies have changed the way organisations conduct business. They afford new ways of working and new opportunities. However, they also present new challenges for businesses.
Demand for digital business professionals is high. Throughout this programme, employability activities and coaching are purposely interwoven into learning. This will help to set you up for a career in multiple areas of the digital business industry.
It covers the core components of digital business, including:
leading-edge technologies
long-term business strategies
innovation management
business processes involving customers and suppliers
data analytics to inform decision‑making
digital marketing
project management
the alignment of people behaviour for digital benefits realisation
identifying and planning for digital ventures
