The Marketing Programme addresses the growing demand for professionals who excel in a dynamic marketplace marked by societal challenges and technological and sustainability challenges. With the enquiry-based educational model, students participate in highly practical project works with companies, case study discussions and simulations as well as take an active role in the classroom during lectures with top academics and industry professionals, mainly from the Luiss Alumni network. The Programme allows students to deal with relevant topics in consumer behaviour, branding, digital marketing and communication, as well as with more contemporary topics such as customer experience, marketing analytics and neuromarketing with strong methodological rigour. Students can choose to specialise in Customer Engagement & Relationship Management, Analytics, or pursue the BI Luiss Joint MSc in Marketing.
