This exciting MSc, Master of Business Management, specialised in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree programme also has a practical approach in its design - through project weeks, professional enquiry and a module of professional-based learning in which students complete a short work placement often linked directly to their final project.
The programme offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture, the programme will enable students to further develop their deeper knowledge of business management and administration.
The specialisation in Digital Marketing & Communication specifically looks at the impact of the fast changing, ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approaches to advertising, and adapted their marketing strategies - not only to these new ways of communicating with customers and stakeholders, but also the actual method and perception of marketing & communication in a digital age.
Internet & the many and various types of social media have created an unprecedented way in which people connect - businesses to customers, business to business, and people who would not normally meet are linking up to do business, apply for jobs, sell and purchase. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialisation brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.
