The Bachelor of Design and Digital Media at Whitecliffe College is a comprehensive programme designed to equip students with the essential skills and knowledge required to thrive in the dynamic fields of design and digital media. The first year focuses on laying a strong foundation in design fundamentals, digital media basics, and visual communication, along with an exploration of design history. Students gain proficiency in basic digital tools and software, and they begin to understand the principles of typography, layout, and visual storytelling.
In the second year, the curriculum advances to more complex skills and applications. Students delve deeper into graphic design, motion graphics, user experience (UX) design, and digital illustration. They work on branding projects, design thinking, and web development, while also exploring interactive media and video production. This year emphasises practical application and real-world projects, allowing students to develop their technical abilities and creative problem-solving skills.
The final year of the program is dedicated to specialisation and professional practice. Students undertake advanced projects in brand strategy, design, motion graphics, and interactive media, while also focusing on professional portfolio development and industry standards. The capstone project provides hands-on experience and valuable networking opportunities. Additionally, courses in professional development, entrepreneurship, design ethics, and sustainability prepare students for successful careers in design and digital media.
