The MBA Programme in Tourism provides a general management post graduate and post experience education for those aspiring to or already at senior management level in tourism companies and organizations and equip them to perform effectively in managerial positions. Accordingly, the aim is not only to pursue an academic theoretical study, but rather to enable theory to apply in tourism companies or organizations practice such as programming, organizing and operation aspects of a tourism company. It is a degree which utilizes participants’ work experience, but at the same time instils new skills and provides new knowledge in a real-life business environment. Thus it will develop participants’ ability to make informed decisions about their practice, broaden and deepen understanding of business and management function and processes; foster skills of business research, analysis, synthesis and creativity so as to enhance decision-making and promote organizational well-being within the context of a continually changing and competitive business environment; encourage innovation and awareness of the role of information and technology in innovation; develop awareness of ethical, social, environmental and global issues affecting management decisions in tourism companies.
The MBA in Tourism is a distinctive Programme that encompasses the study of tourism market understanding, leadership, information technology, globalization, strategic planning, and related areas. The program adopts a holistic view of tourism, integrating commercial, technological, financial aspects, and leadership challenges. The Programme curriculum is designed to equip current and future tourism company leaders with the skills, knowledge and tools they need to manage tourism business successfully.
