More specifically, the postgraduate program Space and Brand Identity it is a unique program that deals with space branding and the way architecture can be a communication device used in order to achieve an experiential marketing and convey brand values and ideas.
The curriculum combines courses from Architecture, from the postgraduate programme in Business Administration (MBA) and Marketing. This programme’s structure enables students from the creative disciplines to understand the business world, to familiarise themselves with innovation and entrepreneurship as well as with digital marketing techniques so as to promote their unique personal brand through the physical and digital space. Also, the emphasise that is given in understanding, analysing and evaluation of branded spaces (i.e retail spaces etc) gives to our graduates from the creative disciplines a unique specialisation for the design of similar spaces.
At the same time, it enables students from the business world to appreciate the role and power of space as marketing device for the promotion of brand identity (experiential marketing) and thus to improve their decision making. The multidisciplinary orientation of the program aims to give to our graduates a unique competitive advantage, since graduates can learn techniques to promote their unique personal brand, to be specialised on retail spaces design, or to simply use their store/office space as a live embodiment of their brand.
Extra Notes
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University.
* NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.
