The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.
The main educational competency/learning goals of the program are to:
Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
Enable students to identify the critical role of consumers as being central within the marketing process.
Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.
