The MSc Marketing Management degree programme enables students to learn, develop, and apply a marketing professional's best-practice skills and knowledge to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students, either new to marketing or experienced at an undergraduate level, to understand and apply management-level marketing practices globally.
Each subject area has been formed from input and involvement with live businesses and agencies so that students can learn the latest commercial practices and academic thinking in the modern digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability.
Students will be able to deepen their understanding of marketing management through exposure to real-world marketing challenges, the latest digital media and platforms, and developing campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making to gain a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.
