With access to our state-of-the-art facilities, this digital marketing course will give you an overview of the digital technology landscape and the tools used to connect businesses with new and current customers
It will thoroughly prepare you for industry by giving you an overview of the digital landscape and the strategic marketing principles used today. You will be delivered an exciting blend of real-life experience underpinned by academic rigour to propel you in your future professional career, whether you envisage yourself working for an agency, in-house, freelance or setting up your own digital marketing business.
This digital marketing course looks at how digital technology can be used to deliver successful marketing campaigns by knowing, targeting and delivering to your audience. You will learn to plan and execute engaging omnichannel campaigns across various digital platforms, such as search engines, social media and email.
During your studies, you’ll have the opportunity to focus on digital marketing concepts and techniques and gain an understanding of the technologies that underpin them. You’ll develop the knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end – from viral videos to personalised web content.
