This programme will equip you with a clear understanding of marketing and business development, as well as key skills to help you become successful a leader in the global business arena.
With a total of 5.44 billion people using mobile phones in early 2023, equating to 68% of the global population (Digital 2023 Global Overview Report), strategic marketing for the digital world has become more important now than ever.
On this programme you will develop valuable marketing knowledge in areas such as strategy management, global marketing, and digital communications, combined with key transferable skills to help you become career-ready and achieve your goals. You will learn how to conceive, design and implement a substantial research project, enhancing lifelong learning skills for your professional development and future career.
Learn how to improve entrepreneurial marketing and business practice by understanding how to apply knowledge to complex business issues.
Explore digital communications and the ways in which SMEs approach marketing in a digital world.
Understand how to make the most of marketing opportunities through an innovation-focused approach.
Develop marketing analytics skills and boost your awareness of sustainability marketing.
Build practical knowledge with applied projects to prepare you for employment.
Extra Notes
Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc Marketing.
* NOTE : The Tuition Fee is subject to change Semester wise, as such for exact Tuition Fee kindly see the Website of the respective University. * NOTE : Pathways : Students who want to pursue a Graduate Degree through a particular University but are unable to meet the university requirements for the GPA, GRE/GMAT or English Language scores, have to take up an additional academic and language support i.e. pathways in order to ensure the admit and study at the desired University.
