The MA in Social Media Communications provides a thorough exploration of social media's history, how it works, its effects, purposes, uses and its presence in all aspects of life.
This programme is designed for individuals seeking a thoughtful and critical understanding of social media, along with the skills to analyse and strategically harness them.
The main focus of this course is to help students acquire a social science-based understanding and tools for analysing how social media have developed, the power they wield, and how they operate in our globally networked society.
The course addresses the way in which social media became involved in and changed personal lives, habits and identities, the way in which we relate to and coexist with other people and the way in which we work and live our everyday lives. It also reflects on the power hierarchies and tensions that result from the ongoing engagement with social media by politicians, journalists and the public.
The core idea of this programme is that social media have a profound impact on various aspects of our lives, bringing about both subtle and noticeable changes that need to be examined, researched and comprehended. To effectively use social media, it is crucial to have a deep understanding of how they work and their purposes, as well as the ability to analyse both current and emerging trends and practices.
