The Bachelor’s Degree in Business Management aims to train individuals capable
of creating and pursuing a career as an executive or manager in any functional
area of private and public firms. The Bachelor’s Degree programme in Business
Management is therefore designed for those who wish to acquire a thorough
understanding of the strategic, organisational, and managerial aspects of business
activities and develop interpretive and decision-making skills useful for solving
problems in key business functions. Business management is understood in a broad
sense, viewing businesses not only as producers of goods and services, but also as
engines of economic, social, and intellectual development. The core of the degree
programme consists of economic and business management disciplines that ensure
an in-depth knowledge of the most important business management theories,
economic and business management principles and management methods of the
most important functional areas, with a particular focus on strategy and corporate
development, marketing, organisational management, financial management,
innovation management and quality management. Students will learn models
and analytical tools that will allow them to critically address the economic and
strategic management problems of firms, i.e. the methods and logic of managing all
business activities and their complex relationships. The course therefore enables the
acquisition of a problem-solving mindset. The aim is to provide a systemic view of
the complex and dynamic relationships between firms and the market
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