Marketing is essential to modern day business. It is the process of identifying, anticipating and satisfying customer requirements profitably.
In year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and information technology (IT). Throughout both semesters there is an emphasis on communication and some general business topics.
In year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like, market research, retail marketing and content creation.
In Year 3, students undertake a variety of modules to develop their knowledge of marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies.
Students will have the opportunity to participate in industrial placement (minimum of 15 weeks) with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas.
Year 4, the final year of the course, has a strategic focus. This includes emphasis on strategy, finance and PR. Other topics covered include marketing metrics and sales strategy. Brand Management is a mandatory module and elective modules include Social Marketing, Fashion Marketing and Sports Marketing. Aviation and Tourism Marketing and Sustainable Business are also offered as electives.
