This innovative MA programme produces graduates who can demonstrate essential skills in the fast-moving environment that is modern Journalism and Digital Content Creation. Graduates will acquire the knowledge, skills and competencies that will equip them to work as professionals in the communications industry with a solid grounding in the tools and practices of journalism and digital content creation.
The programme is a well-rounded, professional programme that prepares graduates for entry-level positions in the media/communications industry. It stresses a balance of academic and practical modules in print, broadcast, and digital content creation. The programme has been modified to include a focus on marketing, advertising and general communications, and students will complete a mentorship programme in semester 3. Each student will work with a mentor who is highly experienced in the communications industry. This can also involve short placements in media/communications organisations.
This will enhance the skill set of students and open the door to a wider range of jobs and careers for them. The lecturing staff also plans to enhance the programme even further by adding data analytics and focusing more on live content creation, which will include desktop publishing skills and involve the department’s international student documentary film festival, ‘Story?’ There is a strong connection with industry, even as they learn, our students are producing work that is published in the national media. We’re equipping our students with all the skills that are requirements for today’s digital journalists and content creators: shooting and editing video, creating audio and podcasts, using social media, developing an online presence, and strong connections with industry.
