The programme provides you with in-depth analytical skills concerning what tourism is and how it affects us and our society. We cover the environmental, social, cultural, and economic aspects of tourism, and you gain an understanding of how these impact various businesses and organisations within the tourism industry. The human drive to explore new places and experience different environments has always existed – and will always be there. The tourism industry is a growing sector where new areas of work in, for instance, events and experience tourism are constantly creating new career opportunities.
You will study courses in Hospitality Management, Event Management, Destination Management, and Entrepreneurship in Tourism, as well as Business courses in E-commerce and Marketing, among others. The entire programme has a strong international perspective with focus on sustainable development and equal conditions. Through study trips, guest lectures, and internship opportunities, you gain unique subject-specific knowledge that will be beneficial in your future career. Teaching is conducted on campus in Kalmar and the language of tuition is English.
For your final semester, you have three different options. You can either choose to study abroad at one of our partner universities around the world, opt for an internship where you gain experience from an organisation or company within the tourism industry, either in Sweden or abroad, or you can choose to specialise in marketing. The last option qualifies you to apply for a general Bachelor's degree in Business Administration, thereby obtaining two degrees upon completion of the programme.
