Are you ready to step into a dynamic and international world of marketing? The International Marketing Programme provides you with the knowledge, skills, and understanding required to become a successful marketer in today’s rapidly changing business landscape. You will delve into topics such as brand management, product development, and experience economy, with a focus on creating value for both consumers and organizations.
Why should you choose The International Marketing Programme?
International Environment: Our programme attracts students from all over the world, creating a rich and multicultural study environment. You will have the opportunity to work and network with people from diverse cultural backgrounds, fostering creativity and innovation.
Unique Programme Structure: The International Marketing Programme is unique in its design, and throughout the different semesters we approach marketing from various perspectives. The first semester lays the foundation for a marketer’s taks, the second semester is based on the customer’s perspective, while the third semester focuses on the organizations’s offering. The fourth semester is ideally spent abroad at one of our partner universities, providing you with an additional valuable international perspective. Semesters five and six focus on how you meet the market. The International Marketing Programme is characterized by a fast pace and a mix of theoretical and applied knowledge. We also work with open cases, allowing you to work on projects at organizations.
Sustainable Education: We place great emphasis on sustainable development and prepare you to meet future challenges. By developing competencies related to Education for Sustainable Development, you gain skills that are crucial for a sustainable future.
Developed Core Competence: After graduating from The International Marketing Programme, you will be well-equipped to identify and analyze markets, as well as develop plans to meet customer needs. You will be able to work with marketing in a variety of contexts, from local companies to global organizations.
Our programme is more than just an education – it is an opportunity to shape the future. By combining theoretical knowledge with applied skills, we prepare you to make a real difference in the world of marketing.
